Daimler Trucks sells over half a million trucks in 2015
- As planned, the leading truck manufacturer reaches the target which it has aimed at for many years
- Despite a difficult environment, unit sales in 2015 slightly above previous year level
- Market position in key markets further consolidated
- Offensive in growth markets with six new regional centres
- Dr. Wolfgang Bernhard: "2015 we have sold over 500,000 trucks and have increased our unit sales for the third year in a row. Thanks to our leading products we will deliver one of the best years in the history of Daimler Trucks despite some very challenging markets. This is a great achievement by our global team. I thank all
employees for their outstanding efforts."
Stuttgart – Despite partly difficult markets Daimler Trucks has increased its global sales to over 500,000 units in 2015 based on first December figures. In 2014
Daimler Trucks sold 495,700 vehicles worldwide under the Mercedes-Benz, FUSO, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands. The final sales figures for 2015 will be presented on February 4th 2016 at Daimler's annual press conference.
Dr. Wolfgang Bernhard, member of the Daimler Board of Management, responbsible for Daimler Trucks & Buses, commented: “2015 we have sold over 500,000 trucks and have increased our unit sales for the third year in a row. Thanks to our leading products we will deliver one of the best years in the history of Daimler Trucks despite some very challenging markets. This is a great achievement by our global team.
I thank all employees for their outstanding efforts."
Daimler Trucks reached its goals in a very heterogeneous and challenging market environment: Although the truck markets in North America and Europe grew significantly, the important markets of Brazil and Indonesia slumped. Also in Turkey the market decreased during the last few months due to political insecurities. In particular, in November and December, market conditions have further deteriorated significantly. Nevertheless Daimler Trucks managed to reach its sales target thanks to strong products and an excellent performance in sales.
Greater global reach with six new regional centres
On the subject of the future prospects for Daimler Trucks, he noted: "Conditions in the truck market will remain challenging in 2016. Nevertheless, our sights remain set on our next sales target of 700,000 trucks in 2020."
Bernhard continued: "To sit back is not an option for us. We remain focused on the implementation of our strategy. For this purpose, we will again demonstrate our technology leadership in the IAA year 2016. For example we will proceed with important developments for example in terms of vehicle connectivity but also when it comes to efficiency, active safety and autonomous driving. We are also expanding our global presence and will get even closer to our customers with six new regional centres. And I see large potential in expanding the global platform strategy beyond just the powertrain.”
Going forward, Daimler will position itself even more closely to its customers in Africa, Asia and Latin America so that it can benefit from the opportunities for growth in these highly promising markets. In October the first of the six planned regional centres was opened in Dubai. These centres will focus entirely on sales and after-sales for Daimler commercial vehicles. In the first quarter of 2016 further regional centres will open in Kenya for central Africa, in Pretoria (South Africa) for southern Africa and in Singapore for South East Asia. These new regional centres will enable Daimler to respond even faster and in a more targeted manner to the needs of customers in these markets.