News & Events.

EMC and Fleetboard celebrate 10-year partnership with Western Bainoona Group

July 2021

Abu Dhabi - Daimler Commercial Vehicles MENA (DCV MENA) and the General Distributor of Mercedes-Benz Trucks in Abu Dhabi – Emirates Motor Company (EMC) celebrate a remarkable milestone of a 10-year partnership with Western Bainoona Group (WBG). WBG has been using Fleetboard, the telematics solution for Mercedes-Benz Trucks for a decade now. They are one of the largest, and most professionally run fleets in the region, with every Mercedes-Benz trucks in their fleet activated with Fleetboard services.

‘A roc’k solid proposition

June 13, 2021

Al Faris Group recently took delivery of two Mercedes-Benz Arocs 4058 AS 6×6 SLT vehicles from Emirates Motor Company, we find out what makes these robust heavy-duty tractor units valuable assets

Mercedes-Benz delivers new-gen Arocs SLTs to Al Faris Group

April 15, 2021

Heavy transportation and heavy equipment rental company Al Faris Group purchased two latest generation Mercedes-Benz Arocs SLT trucks, a first in the Middle East and North Africa, from Emirates Motor Company.

The Arocs 8x4 mixer range: A pattern of power, robustness, and efficiency

April 2021

Emirates Motor Company (EMC), a member of AlFahim Group and the authorized general distributor for Mercedes-Benz commercial vehicles in Abu Dhabi has handed over 20 Mercedes-Benz Arocs mixer trucks to Alas Emirates Ready Mix (Alas), business division of Abu Dhabi based conglomerate Bin Fadel Holding which manufacturers and supplies ready-mix and dry-mix concrete and building materials.

The Leading International Defense Exhibition

21st - 25th February

Mercedes-Benz presence at the International Defense Exhibition and Conference (IDEX) which took place in Abu Dhabi on 21st - 25th February under precautious measures.

EMC CV earns Mercedes-Benz Special Achievement Award

10 March 2020

Emirates Motor Company Commercial Vehicles (EMC CV) – Mercedes-Benz authorized distributor in the Emirate of Abu Dhabi and member of ALFAHIM Group, has earned the Special Achievement Award at the Daimler Commercial Vehicles Conference for their innovative power, exceptional overall performance and business excellence.

Emirates Motor Company Commercial Vehicles awards winners of Fleetboard Driving Championship 2019

22 July 2019

• The Mercedes-Benz Fleetboard Driving Championship is the UAE’s first edition organized by EMC CV in the Emirate of Abu Dhabi
• 18 skilled drivers competed in the final qualification round in respective categories

Emirates Motor Company Named General Distributor of Year by Daimler Commercial Vehicles MENA

February, 2019

Emirates Motor Company Commercial Vehicles (EMC CV), the authorized general distributor of Mercedes-Benz Commercial Vehicles in the Emirate of Abu Dhabi and member of ALFAHIM Group, earned two prestigious awards at the Daimler Commercial Vehicles Conference Middle East & Africa 2019.

Explore the new Zetros 3643 AS 6x6

Desert, mountainous regions, rough terrain and extreme off-road conditions – the new Zetros 3643 AS 6x6 shuns no challenge and gets the toughest jobs done. With a GCW of up to 116 tons and the new powerful 315 kW (428hp) engine, the three-axle semitrailer tractor-head continues the long-lasting history of the Mercedes-Benz ‚Abu Booz’ bonnet style trucks in the Middle East and sets new standards when it comes to difficult off-road applications.